Merchant Story: How a consumer electronics retailer reduced payment costs and increased checkout conversion
Their business was growing, but complex payment costs and a limited checkout experience were holding it back. They needed payments built to improve both profitability and conversion.
What was holding growth back
A growing consumer electronics online retailer serving customers across Germany and Austria had a clear objective: to increase profitability while scaling online sales.
Instead, they found themselves spending valuable time trying to understand a payment setup that was becoming increasingly difficult to manage. As transaction volumes grew, so did the complexity of their payment costs. Pricing structures lacked transparency, making it difficult to forecast expenses and accurately measure profitability.
At the same time, conversion rates were suffering. The existing checkout experience offered limited flexibility and lacked several payment methods preferred by local customers. Cart abandonment became a growing concern, particularly during high-volume promotional campaigns.
When the E-commerce team started exploring the options to optimize the checkout flow, they encountered another obstacle: limited technical support and little flexibility to adapt the payment experience to their business requirements.
Building a better payment experience with ease
They needed a payment partner that could support growth without adding complexity. Low and transparent fees, fast onboarding, and direct access to payment tech experts gave the merchant confidence to switch to Maksu’s Online payments platform, gaining greater control over both costs and customer experience.
Through simple, AI-powered compliance and verification workflows, the onboarding process was completed quickly allowing the merchant to go live within 24 hours.
With a transparent pricing model in place, the business gained full visibility into payment processing costs and improved financial predictability.
The team also implemented a customized hosted checkout experience (HPP – Hosted payment page) tailored to its customer base, including the payment methods most used across its target markets. Throughout the migration and integration process, Maksu’s payment specialists worked directly with the retailer’s team to ensure a smooth transition.
What they achieved
- Greater visibility and control over payment processing costs
- Expanded payment methods coverage for local markets
- Higher checkout completion rates
- Ongoing support from payments experts when things get tough.
Looking to optimize your payment performance?
Payment processing should help your business grow, not create additional complexity.
Whether your goal is reducing payment costs, improving conversion rates, or creating a checkout experience tailored to your customers, Maksu provides secure, flexible online payment solutions backed by real payment experts and local European support.
About Maksu
Maksu is a European online payments provider helping micro, small, and medium-sized merchants grow through simple, secure, and affordable online payments. While focusing on supporting SMBs, Maksu also delivers customizable enterprise solutions tailored to complex business needs. Built on Modirum’s 25-year legacy in FinTech and payment technology, Maksu empowers online businesses and e-shops to maximize conversions and eliminate payment friction through a seamless payment experience.
As a Payment Institution, licensed by the Austrian Financial Market Authority (FMA), Maksu delivers regulated payment services across Europe and worldwide. With headquarters in Vienna and operations in London and the UK, Maksu’s mission is to make advanced cross-border payment capabilities easier, fairer, and more accessible for every business, from emerging e-shops to established international brands. More info at www.maksupay.com
