Founded in Spain, this growing language-learning business helps students learn new languages through online courses, interactive lessons, conversation tables and subscription-based learning programs. For Sofia, the founder of this business, the growth of her online language learning platform brought challenges she hadn’t anticipated.

The business started expanding into a couple of new European markets. More people were signing up for the online language courses, and subscriptions were growing steadily. But as the subscriptions were on the rise, so were the abandoned checkouts.

Potential students would browse through the courses, select a subscription plan, and begin the sign-up process, only to leave at the final step, without completing their purchase. They noticed a sharp rise in abandonment rates- right at the final step of the subscription sign-up, which they had to address quickly. Sofia and the team tried to understand why the course subscriptions had dropped and began investigating.

The problem wasn’t the learning experience. It wasn’t the content or the course program. It wasn’t pricing. It was the rigid infrastructure that began fracturing the payment experience.  Their old checkout felt clunky and lacked the preferred local payment options students across Europe expected. For a business focused on making learning simple, engaging, and accessible, the payment process was doing the opposite.

The frustrations did not end there. As the company continued to grow, Sofia and the team occasionally needed support with payment-related questions and implementation details. But getting clear answers wasn’t always easy.

The team didn’t have a heavy technical background to overhaul the payment flow or troubleshoot backend errors. Every time they requested technical clarity on implementation, their provider sent back generic documentation rather than actual human guidance. They often found themselves navigating documentation and searching for information on their own.

Without a dedicated payments team, resolving even simple questions could take valuable time away from the business, from teaching and finding new customers. The business needed a payment solution that could support growth without creating additional complexity.

The turning point came when they moved their platform’s payments to Maksu’s Hosted Payment Page (HPP).

The new checkout experience immediately gave learners access to familiar payment methods and a faster, more intuitive way to complete their subscriptions. At the same time, the operations team gained access to a real payment specialist whenever they needed assistance.

Instead of spending time troubleshooting payment issues internally, they could now focus on what mattered most to them: growing the platform and improving the learning experience.

The overall business impact was visible right away. More e-learners completed their course subscriptions. Checkout friction was reduced. Payment-related support requests became easier to resolve. The team spent less time dealing with operational hurdles and more time supporting business growth.

Today, the company continues to expand across new markets with a payment infrastructure designed to support a growing subscription business. Because helping people learn a new language is challenging enough, payments shouldn’t be.

Don’t let an outdated checkout flow quietly drain your digital sign-ups. Switch to Maksu for a localized, high-converting payment experience backed by real human expertise and support for your growth from day one.