About eCommerce Day 2026

Maksu participated in the event alongside retailers, E-Commerce professionals, payment providers, and technology companies from across Austria and Europe, showcasing its Online Payment Platform.

The event brings together key players in the digital commerce ecosystem to discuss the industry’s direction, from customer experience and conversion optimization to cross-border growth, emerging technologies, and the evolving role of payments in E-commerce.

What online merchants need

While the industry continues to evolve quickly, conversations around payments remain consistent. For merchants, the focus is clear: reducing friction, improving checkout performance, and ensuring a seamless experience for customers.

Across different business models and markets, the same priorities appear:

• Online payments that are simple and quick to integrate
• Affordable to run
• Secure by design
• Effortless for customers to use
• Supported by real people who understand payments and are easy to reach.

These are not new requirements, but they continue to define what “good payments’ mean for online businesses today.

At Maksu, this aligns directly with how we build and deliver our payment solutions. As a licensed Payment Institution in Europe, we provide online payment infrastructure, built, hosted, and operated in Europe. Our Online Payments Platform Maksu helps merchants of all sizes reduce payment friction and improve checkout performance while maintaining security and compliance.

Our focus is on supporting both growing E-commerce businesses and established online merchants with more complex requirements, without adding unnecessary operational complexity.

The discussions at the eCommerce Day event reinforced a clear direction for the industry. While technology continues to advance, the fundamentals remain unchanged. Merchants need reliable, secure, and efficient payment solutions that support growth rather than slow it down.

eCommerce Day 2026 by Handelsverband Austria once again highlighted the importance of collaboration across the eCommerce ecosystem in Austria and Europe. The event continues to serve as a key platform where merchants, payment providers, and technology companies exchange perspectives on the future of digital commerce and the latest trends.

As a startup member of the Handelsverband community, Maksu is part of the network, contributing to the ongoing discussions around improving payment experiences for merchants across the region and beyond.

The conversations around the event reflect a consistent direction for the industry, making online payments simpler, more secure, more affordable, and better aligned with the needs of modern E-commerce businesses.