Check out complexity – the silent killer of revenue 

Every additional click, field, or redirect can increase the likelihood that a customer will abandon their cart. Studies show that nearly 70% of carts are abandoned, and complexity at checkout is a leading cause. 

Here’s what typically drives customers away: 

• Forced account creation 

• Unclear or limited payment options 

• Multiple redirects 

• Lack of local payment methods 

• Static fraud controls causing friction 

The worst part? These users often don’t come back. That’s real revenue, lost silently. 

 The balance between simplicity and security 

In the card-not-present (CNP) space, especially for international merchants, checkout flows must balance user experience and fraud prevention. But very often, the balance tips toward overengineering. 

What many forget is that frictionless does not mean insecure. 

Smart Payment Service Providers (PSPs) allow merchants to offer simplified checkouts without compromising risk management or compliance. 

 Simplified checkout – what does it mean?  

Simplifying checkout doesn’t require cutting corners. Here’s how modern payment providers can turn checkout from a blocker into a booster: 

✅ Guest checkout – reduce barriers for first-time buyers.
✅ Intelligent autofill – speed up form completion with precision.
✅ Dynamic 3DS – trigger step-up only when truly needed, not every time.
✅ Smart routing & orchestration – Send payments through the optimal path for success.
✅ Local payment method support – offer familiar payment options depending on the user’s location.
✅ Minimal redirects – keep customers on-site and in flow. 

Is it worth it?  

Is adding security steps important for fraud prevention?
Yes, but they should be dynamic, and risk based. If every customer is treated like a high-risk transaction, many will not finish buying. 

Don’t users expect account creation?
Some do, but many do not, especially on mobile or for first-time purchases. Let them buy first, then offer to register later. 

Is checkout design really important?
The checkout design is the last step of the process. Merchants have already paid for the traffic, the only thing left to do is not to waste it on unnecessary friction.  

Simplicity is profitable 

Checkout should not feel like a process – it should feel like a click. When done right, customers barely notice it – they just complete their purchase. 

At Maksu, we are redefining checkout infrastructure for the modern merchant. By combining real-time risk detection, smart payment orchestration, and frictionless checkout experiences, we merchants convert more customers, more often, with less friction and more control. 

 Want to see how a streamlined checkout can boost your bottom line? 📩Let’s talk.