Merchant story: How a fashion brand scaled checkout performance across Europe
She wanted to design clothes, not chase payment support.
What began in 2023 as a small fashion atelier in Zurich, Switzerland, quickly grew into a premium fashion brand shipping across Europe.
Chloe didn’t start her business to manage server errors. She started it to design fashion statement pieces. But as international orders spiked, her legacy payment processor started failing her at the worst possible moment.
During a major premium collection launch, her checkout page began glitching, causing a massive spike in cart abandonment. Desperate to fix it, she tried reaching her payment provider, only to be trapped in an endless loop of unhelpful AI chatbots and support tickets that went unanswered for days.
As a creative entrepreneur without a deep technical background, she felt completely stranded, watching revenue slip away simply because she couldn’t get a human expert on the line to explain the integration issue.
The turnaround happened when she moved her checkout to an optimized Hosted Payment Page. Not only did cart abandonment plummet because customers could finally pay exactly how they wanted via local methods, but she finally got the 24/7/365 human support she deserved. When a minor post-production question popped up, a real person resolved it in minutes.
Don’t be like Chloe used to be, trapped in a loop of automated bot replies while your customers walk away. Maksu offers a secure, European-hosted payment experience backed by around-the-clock human expertise. Explore a flexible payment solution built to adapt to any specific business need.
About Maksu
Maksu is a European online payments provider helping micro, small, and medium-sized merchants grow through simple, secure, and affordable online payments. While focusing on supporting SMBs, Maksu also delivers customizable enterprise solutions tailored to complex business needs. Built on Modirum’s 25-year legacy in FinTech and payment technology, Maksu empowers online businesses and e-shops to maximize conversions and eliminate payment friction through a seamless payment experience.
As a Payment Institution, licensed by the Austrian Financial Market Authority (FMA), Maksu delivers regulated payment services across Europe and worldwide. With headquarters in Vienna and operations in London and the UK, Maksu’s mission is to make advanced cross-border payment capabilities easier, fairer, and more accessible for every business, from emerging e-shops to established international brands. More info at www.maksupay.com
